MCM Media is undergoing a staff restructure, following the decision of National Sales Director Matt Tindale to leave the company.
Recruitment is underway for a new Chief Strategy and Marketing Officer to sit directly under the CEO. This role will be responsible for ensuring the content, sales and marketing teams are completely aligned to deliver the best possible results for audiences and clients, and will also be responsible for managing the increasingly prominent role of data across the three divisions.
The National Sales Director position will not be replaced when Matt leaves at the end of this month. In Sydney, the role will be split; with Luke Cook taking on the Sales Director role and Nathan Young appointed General Manager, Sales and Operations. Melbourne is managed by Sales Director Jeanna Manifold.
MCM Media’s CEO Simon Joyce commented on the changes “Over the past three years, Matt’s dedication and commitment to MCM Media has been exemplary and he’s been instrumental in helping MCM Media achieve success over that time. Looking ahead the promotions of both Luke Cook to the role of Sydney Sales Director and Nathan Young to the role of GM Sales and Operations are thoroughly deserved. They are both outstanding media executives with a real passion for marketing and a true understanding of integrated sales.”
Also driving the restructure has been the industry’s requirement for data and greater insights into audiences says Simon. “Online video is set to dominate the online market in 2013 and as the biggest provider of premium online video in Australia, we want to ensure we are better utilising our understanding of our audiences across every aspect of the business so audiences and brands can benefit.”
MCM Media now reaches an audience of more than 10 million UB’s each month through its music websites including Take 40, The Hot Hits and VEVO as well as 4 million listeners a week through its syndicated radio programs across 220 stations. MCM Media will conduct a major research project into its consumer brands in the first quarter of 2013 to assist advertisers tapping into the high quality, highly engaged audience that music delivers.
The new structure will commence in January 2013.