Digital Entertainment Network

The Digital Entertainment Network, or DEN, is a high quality audio & video player networked across the nation’s leading entertainment sites.

Here's just some of our distribution partners. For the full list see the 'Network List' to the left: 

For the advertiser

• A new way of buying video online via a media player that is networked across more than 50 entertainment sites
• High quality video commercials in a low clutter environment
• Genre, geographic location, time-of-day, or specific music content targeting functionality
• Average session duration of approximately 10 minutes means users are highly engaged
• The perfect partner to complement a TVC or online display campaign 

 
See ad specs here.

For the publisher

• A turn-key audio and video music content solution that allows them to offer the music and exclusive content their audience wants
• The world’s largest catalogue of legal high quality music videos free to stream on the web with rights from the four major music labels (Universal Music Australia, Sony Music Entertainment, Warner Music, EMI Music Australia)
• Tailored music sponsorship sales opportunities
• A partnership approach with mcm media

Publishers interested in gaining access to DEN's video delivery platform or for existing publishers seeking advice on how to integrate the DEN into their site, please contact the DEN Product Manager. 

For the music label

• The easiest way to deliver music videos to the audiences of leading entertainment sites through the one premium network
• An audio and video ad funded streaming model that remunerates the music label accordingly
• A terrific platform to promote artists and if the consumer likes what they watch they are only one click away from purchase

For the consumer

• High resolution online music audio and videos plus original entertainment content, free to stream 
• On-demand music access – the user controls the playlist
• Unique suggestion engine offers a rich user experience and aids music discovery
• Unique content including interviews, exclusive live performances and behind-the-scenes footage

How to buy

The DEN offers advertisers a new way to buy online video advertising through the passion point of music. It’s never been easier to reach your target market via one simple and efficient media schedule activated within a self contained media player offering highly engaging music content.

Buying the DEN is easy:

• Purchase your 15 or 30 second TVC and/or leaderboards/medium rectangles on a cost per thousand ad impressions basis.
• This gives you a share of voice within the DEN media player which is then delivered across the 30+ partner sites in the DEN 
• Your ad is evenly distributed across each of the DEN media players based on the share of traffic the partner site generates for the network 
• MCM Media provides detailed performance reports

The DEN is the perfect partner to compliment a TVC or online display campaign adding extended reach and delivery amongst the webs most engaging music and entertainment content.